With appearances from tech heavyweights including Pete Cashmore of Mashable, Tumblr founder David Karp, Mozilla’s Mitchell Baker, and Federated Media’s John Battelle listed on the 2012 schedule, New York’s Internet Week continues to cement the city’s position as a viable tech epicenter, bringing attendees from all over the world. A vast majority of these digital-focused discussions paid tribute to the growing start-up community that New York has been sustaining. These emerging companies, while headed by not the most experienced of professionals, are teeming with creativity and innovation that had the audiences tweeting uncontrollably.
Certain themes riddled the events of 2012 Internet Week New York. The arguably most apparent topic that surfaced was the current shift toward mobile content. While websites haven’t yet become obsolete, becoming a big player in the mobile industry can transform a company, as people are spending significantly more time on their mobile devices. Optimizing that experience for multiple screens and cross-platforms also continues to be an issue that plagues many brands and publishers, especially as the tablet and smartphone have become a hand-in-hand supplement to many everyday activities including tv viewing.
While IWNY placed focus on new and growing startup players, there was discussion on what the market is lacking, namely solutions in the music industry, a conversation track that has become synonymous with Internet Week in recent years through curation by SoundCtrl. The music industry continues to be fractured in the years following Napster; though Spotify has become a household name thanks to its Facebook integration, the net is still in dire need of an “ESPN of music”. This hypothetical epicenter has to compile and synthesize the different dimensions of the music experience so that people no longer have to use the different channels and mediums that exist in the music sphere.
Internet Week seamlessly combined the past, present, and future of the Internet to deliver a variety of informative and useful discussions to audience members and remote viewers alike. Startup founders walked away from IWNY with a bounty of advice on how to establish a presence in their respective spaces. Brands and agencies continued to heed the advice and observations from multiple perspectives, continuously attempting to catch up with the paradigm shift of digital behaviors and interests. The layman was able to leave with an entrepreneurial wind at their back having witnessed first-hand what a simple idea can build.
Perks Consulting intern Sarah Dalia contributed to this post.
]]>ATHENS, GREECE, February 27, 2012
In the face of economic, social, and political turmoil, Entrepreneur Week initiated its first parlay into Europe with Greece Entrepreneur Week (@EWgreece) to educate more than 650 aspiring and early-stage entrepreneurs. The event was planned purposefully in just 20 days to provide the framework of entrepreneurship as a viable long-term solution for solving the financial crisis.
“Greece has a robust and proud culture. It’s time we wake up to the new reality of doing business and operate from a stance of strength through global collaboration, networking, and interconnection. It’s imperative we embrace a new way of thinking and building relationships. For too long Greece has been an insular economy. CoLab, exemplifies the abundance of entrepreneurial opportunity we have here. The first two spaces we launched sold out in less than three months each and we are now expanding geographically outside of Athens,” stated CoLab Athens co-founder Stavros Messinis.
Greece has the opportunity to reclaim its ancient glory as a hub of global innovation. Archimedes’ creation of the Antikythera mechanism – an ancient mechanical computer from 100BC – shows Greece’s history of innovation in computing. As the originators of democracy, coined money, and central banks, Greece has a chance to capitalize on their rich history to move forward proactively with entrepreneurship, particularly in these troubling times. The debt crisis Greece is experiencing has been positive because it exemplifies that their current economic infrastructure was unsustainable, which opened a door for transparent discussion necessary for change.
Greece Entrepreneur Week launched in partnership with Ministry of Development, Competitiveness and Maritime, Ministry of Education, Life-Long Learning & Religious Affairs, CoLab Athens, Virtual Trip Group, Startup Greece, National Bank of Greece, Hellenic Startup Association, Young Confederation of Entrepreneurs, Athens Chamber of Commerce & Industry, American Hellenic Chamber of Commerce.
To infuse fresh perspectives and ensure diversity of opinion, Entrepreneur Week curated a 36-member delegation from 10 countries - Australia, Belgium, Hungary, Portugal, Saudi Arabia, Serbia, Spain, Russia, UK, and USA. The delegation held panels, keynotes, roundtables, and a succession of pitch events for entrepreneurs that was highlighted by an intimate meeting on educational reform with Minister of Education, Anna Diamantopoulou as well as Constantine Michalos, President of the Athens Chamber of Commerce & Industry.
The renowned entrepreneurs and thought leaders who were a part of Entrepreneur Week Greece included:
With an additional $170 billion bailout package announced this past week, the biggest sovereign debt restructuring in history, consensus opinion is quite possible – full default. However, the energy and passion of the local Greek startup community, anchored by Greece Entrepreneur Week curator Dimitris Tsigos, exhibit a surprising pent up yearning for change. Over the course of the past three years, the culture in Greece for startups slowly progressed toward acceptance as the country continues to undergo a mental model shift toward global perspectives for business and the need for economic dynamism.
Top Ministry officials directly supported the five-day event in a focused effort toward developing concrete actions steps for Greece to evolve out of its current deadlock. Five systemic barriers to fostering a healthy startup ecosystem in Greece were identified: overly conservative culture, lack of risk financing, deficient opportunity for alternative education, and a vastly unstable regulatory environment.
Entrepreneur Week CEO, Gary Whitehill, believes, “as Greece moves toward significant change culturally and economically, now is the best time to create a presence because unstable times create incredible opportunities. History is quite telling, the Greeks were the first explorers of the world - entrepreneurship is in their DNA. Our mission is to develop a local brick and mortar presence, drive global partnerships, and educate the Greek startup community on building scalable and actionable outcomes through the tools and resources of our platform.”
This is just the beginning for Entrepreneur Week in Greece and its three core pillars of education, mentoring, and inspiration as critical first steps toward ensuring stability in the region and a cohesive understanding on how to create scalable and sustainable businesses.
The schedule for Greece Entrepreneur Week can be found at: http://www.entrepreneurweek.net/greece alongside commentary from the event on twitter via @EWgreece and its corresponding hashtag #EWgreece
ABOUT ENTREPRENEUR WEEK
Entrepreneur Week is a global event series bringing seasoned entrepreneurs, accomplished thought leaders, and early-stage investors to local entrepreneurial ecosystems. Through its international network, Entrepreneur Week develops opportunities and creates solutions for entrepreneurs in local communities by providing a global perspective, entrepreneurial best practices, and an action plan for implementation. Entrepreneur Week continues to bridge connections between stakeholders around the world, building a global portal of access and collaboration for communities to foster entrepreneurship and innovation.
]]>SANTIAGO, CHILE, November 18, 2011
This past week marked the global launch of Entrepreneur Week in partnership with Corfo, Que Pasa,Sofofa, Startup Chile and American Airlines; highlighted by an intimate meeting with President Sebastian Piñera at La Moneda Palace.
The three day event focused on educating, mentoring and inspiring more than 350 local entrepreneurs to create scalable and successful businesses. A delegation of 20 seasoned entrepreneurs, investors and thought leaders from the United States descended upon Chile to share lessons learned throughout their careers, having raised more than $500m in venture financing alongside a collective 271 years of business experience. Nam Bui, Co-Founder of Inc Magazine’s Business Owners Council came to Chile to help “Dispel the mindset that failure is not an option, because it will engender more Chileans to take the leap of faith and the inherent risks of being an entrepreneur.”
Although Chile is labeled as a developing country by the world at large, Founder of Entrepreneur Week, Gary Whitehill believes there is significant promise, “The Chilean government has been one of most proactive governments that we have sought to work with internationally. The barrier to entry and thus assurance for success, improves exponentially with the support of the government to foment change, influence growth, and make the necessary investments to foster innovation.”
The inaugural event is only a taste of what is to come over the next four months in the region. Building upon the launch, the Chile Entrepreneur Week (#EWchile) USA delegation will return in late January for a four day event. In addition, Entrepreneur Week will expand its presence in the region with South America Entrepreneur Week in April, a 10 day event series in Brazil, Chile and Peru.
South America was chosen as the main expansion point for Entrepreneur Week because, as Lauren Perkins of Perks Consulting stated, “The Entrepreneurs that attended Chile Entrepreneur Week were from all around the continent. They were engaged and hungry for more knowledge.”
Chile is on the cusp of a key inflection point for its entrepreneurs, and more specifically, PresidentSebastian Piñera’s economic development strategy: to create and harness a robust and sustainable entrepreneurial ecosystem. The delegation shared their thoughts and insights with the President, which includes:
- Brant Cooper, a renowned lean startup practitioner had this to say about his experience, “like all startups, Chile’s entrepreneurship ambitions face uncertainty and formidable obstacles, including network infrastructure, equipping schools with technology and even overcoming cultural impediments. But to Chile’s leader’s credit, they seem to have recognized these risks and are facing them head on.”
- Michael Ellsberg, author of “The Education of Millionaires,” provided his viewpoint to the President, “Many Chilean entrepreneurs told me that there is a strong, overwhelming family and societal stigma in Chile associated with trying something and failing. This must change in order for there to be an entrepreneurial culture in any country. The cornerstone of an entrepreneurial culture is recognizing that failing is almost always a part of later success.
- Sisha Ortuzar, Co-Founder of the famous Wichcraft restaurant chain and a Chilean-born entrepreneur said, “One of the biggest challenges that Chile faces right now is its image in the international market. Most people don’t know much about Chile, or what Chile can do.”
Entrepreneur Week is committed to helping foster entrepreneurship and innovation Chile and will continue to expand its efforts in the region alongside its strategic partners. Chile Entrepreneur Week is the first of multiple entrepreneur events to be held in South America over the course of the next year. For commentary and updates follow follow us on twitter via @NYEW for English and@EWchile for Spanish.
ABOUT ENTREPRENEUR WEEK
Driven to achieve, entrepreneurs change the world.
Entrepreneur Week is a global community driven to connect and educate both aspiring and early-stage business owners with the necessary knowledge, tools, skills and access to create jobs, unleash ideas, strengthen economies, and attract capital investment.
Over the past three years Entrepreneur Week has developed deep roots in New York and Denver, providing access, education, and support for more than 5,000 entrepreneurs; representing more than $8 billion in revenue. Entrepreneur Week and its associated events immerse its attendees in an intimate environment alongside world renowned entrepreneurs, investors and thought leaders.
The Entrepreneur Week platform sets the stage for entrepreneurship and its founding principles engender change at the intersection of ideation, innovation and disruption.
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Angels and investors have poured a record amount of dollars into NYC based seed and early-stage investments this year, upending Boston to take the coveted #2 spot behind Silicon Valley as a leading startup and venture center. With VC firms opening East Coast offices, the mood swings of recent valuations, the inevitable cash crunch of funding, and the rise of secondary markets and liquidity events, these issues are all on the minds of investors and entrepreneurs. Vator and Bullpen Capital are taking their popular Venture Shift event to NYC bringing a wide roster of East Coast VCs and Angels to debate on what all of this means for the overall entrepreneur and venture environment. Perks Consulting is producing this event as a follow up to last year’s Vator Splash startup competition event.
Drawing a sold-out crowd of 450 attendees, Venture Shift in San Francisco probed the changing dynamics of the venture industry and is now headed to NYC on the evening of November 17, Thursday, at Le Poisson Rouge, in downtown Manhattan. Keynote speakers include startup to VC crossover, Mark Suster of GRP Partners, and market gamechanger, Barry Silbert, Founder and CEO of SecondMarket. Billy Chasen, CEO and co-founder of Turntable.fm and Michael Lazerow, CEO and founder of Buddy Media serve as Venture Shift Floating Point speakers, offering the startup point of view from two young and rapidly expanding companies.
To supplement the event Vator and Bullpen are also giving three lucky startups an opportunity to present their companies at a demo table at the event. Startups should submit their company’s Vator profile to the competition page before voting ends on November 10th: http://vator.tv/competition/venture-shift-ny-startup-search.
The full Venture Shift NYC lineup is as follows:
Barry Silbert, Founder and CEO, SecondMarket
Billy Chasen, CEO and Co-Founder, Turntable.fm
Michael Lazerow, CEO and Founder, Buddy Media
Howard Morgan, Managing Partner, First Round Capital
David Tisch, Director, TechStars
James Robinson, Partner, RRE Ventures
Tony Florence, Partner, NEA
Owen Davis, Partner, NYC Seed
David Cundey, Director, Credit Suisse Securities
Ward Breeze, Partner, Gunderson Dettmer
Gil Beyda, Founder & Managing Partner, Genacast Ventures
Roger Ehrenberg, Founder and Managing Partner, IA Ventures
Daniel B. Garrie, Partner, Pulse Advisory
Lewis Gersh, Managing Partner, Metamorphic Ventures
Rick Heitzmann, Founder and Managing Director, FirstMark Capital
Spencer Punter, Director, Capital Dynamics
Lee Hower, General Partner, NextView Ventures
David Tetens, Partner, ff Venture
Bobby Ocampo, Associate, Grotech Ventures
John Avirett, Principal, Greenspring
Ezra Roizen, Partner, Ackrell Capital
Micah Rosenbloom, Partner, Founder Collective
Bruce Taragin, Managing Director, Blumberg Capital
John Borthwick, CEO, Betaworks
Ed Zimmerman, Lowenstein Sandler
Bambi Francisco, Founder, Vator
Paul Martino, Founder, Bullpen Capital
Duncan Davidson, Founder, Bullpen Capital
Rich Melmon, Founder, Bullpen Capital
More information on the event and tickets is available at http://vator.tv/events/ventureshift-ny-nov-2011. Friends of Perks receive a 15% discount on admission and demo tables (which includes 3 tickets and logo on monitors) using the code “perks15″. For press inquiries and media pass requests, please contact Press@Vator.tv or 510-217-8095.
About Vator:
Vator (short for innovator) is one of the largest business networks dedicated to high-tech entrepreneurs. Founded and run by veteran and award-winning journalist Bambi Francisco, Vator consists of Vator.tv, a leading business network with more than 80,000 members and high-tech companies, using the service to effectively get discovered by investors, partners, and the overall entrepreneur community. VatorNews is Vator’s news site focused on innovation with 400-plus contributors.
About Bullpen Capital:
Bullpen Capital is a second round investor that invests in companies previously seeded by the Super Angel funds. Bullpen’s founders include Paul Martino, founder and former CEO of Aggregate Knowledge, Duncan Davidson, founder of Covad and former venture partner at VantagePoint, and Richard Melmon, co-founder of Electronic Arts.
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This week, Perks CEO Lauren Perkins will head to Paris, France to participate in the G-20Y Summit. This annual global conference hosts young business leaders with the goal of ideating a set of global recommendations that will be shared with the G20 Heads of State and other leading international organizations.
As a young entrepreneur who is highly involved in the startup community, Lauren will provide her entrepreneurial perspective as a US Delegate on Innovation, Technology, Communication, and Social Mass Media. Lauren looks to support this discussion with her personal perspective that the growth of the entrepreneurial mindset and growing volume of startups will help create the community support and innovative thinking we need to overcome the large obstacles we face ahead. As part of this committee Lauren plans to discuss the opportunities and risks that this growing field has on political developments in the world and economic stability. Delegate participants from the participating global 20 economies will discuss how new media and technology has revolutionized business models and how businesses can use media as a channel of communication.
Lauren is encouraged to see that the G-20Y values innovation, technology and communication as a contributing solution to the worldwide financial crisis. To read Lauren’s thoughts and stay updated on what is happening at the G-20Y, follow her on Twitter at @laurenperkins.
BACKGROUND ON THE G-20Y SUMMIT:
The G-20Y Generation gathers every year for a 3 to 4 day G-20Y Summit that aims to prepare a set of Recommendations to be spread across the world and to be shared, in particular, with the G-20 Heads of State and leading international organizations. The G-20Y Generation represents successful young business leaders from the G-20 countries, aged 25 to 45 (the G-20Y Generation). These Summits are a unique opportunity for young business leaders to gather and exchange ideas and best business practices and to create strong personal and professional bonds.
Over 3 or 4 days, the G-20Y Summits gather business leaders for plenary sessions, and discussions in working groups, round tables and face-to-face meetings. On the basis of an agenda prepared in advance by the Expert Council, Chair and Business Assembly Board, about 150 delegates, representing all of the G-20 countries, prepare and discuss the final G-20Y Summit Recommendations. During the G-20Y Summits, delegates also highly value their direct contact with key members of our Supporting Institutions such as the IMF, the World Bank and the European Bank for Reconstruction and Development.
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After a 6-session workshop series on community building held this spring at NYC’s startup campus, General Assemb.ly, Perks CEO Lauren Perkins returns again to be a part of User Acquisition Day on Tuesday, August 9th from 9:00AM to 5:30PM. Lauren will host the post-lunch session at 1:00PM discussing tactics on how to build a strong and sustainable user base through a community engaged via social media and digital tools. Not only will tactics be discussed in how to acquire users, but also on the strategies to retain users and their active loyalty over time through engagement, conversation, and sharing.SCHEDULE
8:45 - 9:00 AM Registration at GA Front Desk
9:00 - 9:30 AM Thinking about User Acquisition by Hadley Harris
9:30 - 10:30 AM Product Virality by Ajay Kulkarni
10:45 - 11:45 AM Funnels and Analytics by Aaron Glazer
11:45 - 12:00 PM Lunch
12:00 - 1:00 PM Partners and Affiliates: An Interactive Lunch by Hadley Harris
1:00 - 2:00 PM Community Management for User Acquisition by Lauren Perkins
2:30 - 4:15 PM Search Engine Optimization and Search Engine Marketing by Byrne Hobart
4:30 - 5:30 PM PR for User Acquisition: Case Studies by Joe Ziemer
To purchase a day-long workshop ticket, visit: http://useracquisitionworkshop.eventbrite.com/
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Last week the Perks Consulting team hosted an afternoon series of panels at the “Some Things Digital: Business 2.0″ Conference, a day-long series of panels on carefully curated topics that concern businesses of all sizes in today’s integrated world. Perks presented an “Engagement” segment of 3 panels covering the changes and evolution of the fashion industry, the landscape of female entrepreneurship, and a discussion on consumer innovation lifestyle trends.
The New Digital Fashion Experience: From Production to Engagement
Starting the afternoon off, Perks’ CEO Lauren Perkins was joined by Sammy Davis of Sammy Davis Vintage, the “Martha Stewart of Vintage”, and Jessica Moore of Stylebook, a fab mobile app to help you organize your closet. These two ladies have struck out on their own, building their careers and businesses based off of their social media and tech savvyness, while the power of crowdsourcing their audiences have kept their communities engaged and asking for more. The three women agreed that those brands and companies who set the stage for their communities and then let them create their momentum on their own will find their fans advocating and doing all the work for them. The amount of (mostly favorable) user-generated content has even crowded out official brand content among the results of YouTube or blog searches. Even for these smaller entrepreneurs the results are clear, Moore states that incorporating customer feedback in each new version release results in doubling app sales through word of mouth by her fans.
Lessons From Female Startup Founders
Continuing on female entrepreneurship, the mix of the newbie (Christy Purington of Clique), the serial founder (Beth Schoenfeldt, formerly of Ladies Who Launch and Collective-E), and the advisory (Kat Karimi, formerly of ASTIA), jumped on thoughts about money, males (vs. females), and management in the startup landscape. Bootstrapping and keeping things lean were encouraged among the group, knowing that having too much money makes a company lose control and direction. Angel and VC money should be saved for marketing and further development costs when the product is viable and ready to scale. Thoughts from the fashion panel were echoed again here, as Purington realized “listening to your customers from the beginning will save a lot of headaches” during product building and iteration.
How Businesses Can Harness Consumer Lifestyle Innovation Trends
The afternoon finished off into a diverse discussion of data, “utilitainment”, and the scourge of QR codes with Bryce Gruber of the Luxury Spot, Kyle Cameron Studstill of PSFK, Rosie Siman of Saatchi and Saatchi, moderated by Perks’ own Damien Basile. The year of data (and data exhaust) is coming according to the group, as the proliferation of available behavioral data is coming to fruition with mobile phones rapidly becoming attached to every part of our lives. Research firms like Nielsen will have nothing in comparison to the accuracy brought on by apps such as IntoNow, while it is inevitable that the concepts of data and privacy will eventually dissipate into acceptability, just like how Facebook statuses were once taken to be considered “creepy”. The fate of QR codes (if not already decided) lies in the establishment of best practices by the industry. Marketers have yet to clearly articulate the call to action in the use of QR codes - asking the scanner “do you want to know more” with the assumed answer of “yes”.
Big thanks to Perks’ Marketing and Media Director and Founder of Addieu, Damien Basile, Brett Petersel of Digital Somethings and The Community Manager, and the Wix Lounge for hosting us!
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Perks Consulting is pleased to announce the acceptance of Founder and CEO, Lauren Perkins, to the Banco Santander W50 Program at UCLA’s Anderson School of Management. The program has invited 50 women globally to join in an intensive Executive Management and Board Leadership program designed for emerging female business leaders.
Lauren was one of two women to be nominated by her alma mater, Northeastern University, and one of 50 globally to be selected for the program. As part of this summer’s Executive Management program she will join a week-long on-campus immersion experience onsite at UCLA Anderson in June 2011 with fellow female executives selected from an international roster of nominees.
From the Banco Santander W50 Program:
Women are at the center of a profound paradigm shift in the workplace as globalization, the economic crisis and talent demand converge to create new and powerful bias (varying by country and region), thereare many changes on the horizon that will change permanently women’s experiences at work
Banco Santander has created the W50 Program in partnership with UCLA Anderson Executive Education to equip our next generation of global women leaders for service as board directors. Santander’s purpose in launching this program is to strengthen its relationship with the Santander Universities Network, and to establish Santander as an advocate of higher education providing women with career development and psychosocial support. Participants selected from the Santander Universities Network will be provided with developmental tools, training and knowledge to improve productivity, and the skills to retain talent and ensure the future success of organizations.
By successfully completing this program, participants will be able to:
The six day on-campus experience is the hub of this three month leadership journey, with extensive pre-work and assessments, and in-dept post-program analysis that reinforce insights gained, gauge participants’ progress and drive home the workplace applicability of what they learned.
Designed for young alumnae – approximately 30 to 35 years old – who possess substantive professional work experience and significant direct accomplishments. The high potential of these women can be recognized in their strength of character, motivation and commitment to both personal and organizational goals. Their current career trajectory gives a strong indication that they will develop the leadership capacity and executive acumen required to sit on a board later in their professional lives.
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Perks Consulting’s long-standing history with athletic and fitness clients continues with the signing of OneResult to the roster. OneResult.com is an etailer for athletic health supplements founded by Rob Pietroforte and Jesse Jahr in 2010. In addition to selling proven and effective health supplements, OneResult uses tailored training and nutrition plans to help customers look and feel their best while achieving their fitness goals.
OneResult was started out of a need for a definitive resource on NCAA-approved and safe health supplements without the use of banned substances, where other supplement retailers have been criticized due to lack of FDA oversight. The OneResult product roster includes no more than 100 products to ensure strict quality control and management, while the etailer provides a bevy of both fitness and nutritional information from NCAA strength coaches and top nutritionists so supplements are used appropriately and correctly to help achieve the intended results.
OneResult is the supplement industry’s safe alternative with access to the top coaches and registered dieticians for the weekend warriors, beach bodies, and aspiring athletes.
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2.11.2011– NEW YORK, NY. — NYC’s underground street fashion guru, Style Defined NYC, announces the launch of its iPhone App Private Beta. The new iPhone application allows users to snap, submit, and share their street style or that of their friends on-the-run.
As the premiere NYC street style fashion photo blogger, Style Defined’s founder, Kayta Moorman explores the wild and provocative underground of NYC’s downtown scene, cataloguing the unique styles of real individual personalities. Consistently Style Defined NYC photo subjects dictate the style from their own personal creative curation, not mega fashion brands or mainstream style media.
Style Defined NYC offers a glimpse into the insider’s view of NYC’s emerging trendsetters and designers. The Style Defined NYC iPhone App will expand upon the fashion blog’s street style mission and open up the field to a new crop of fashion curators of New York City’s street style and fashion looks. The addition of Facebook Connect to the iPhone app allows users to easily log-in to the Style Defined NYC app to share the look type, style description, and location with their photo.
In the spirit of Mercedes-Benz Fashion Week Fall/Winter 2011, Style Defined is now accepting requests for a limited number of invitations to get a sneak peak of the iPhone application prior to it’s world wide-public release into Apple’s iTunes Store. Invitations will be distributed to tastemakers and influencers at Fashion Week events as well as digitally to Style Defined’s Twitter followers and blog readers.
To garner exclusive iPhone App Beta access, please request an invite at: www.StyleDefinedNYC.com/beta
ABOUT STYLE DEFINED
Style Defined NYC was started in 2008 by Katya Moorman as a showcase of street style fashion in New York City. It has become one of the most highly regarded street style fashion blogs on the web according to French Vogue, New York Magazine, and Time Out New York with recognition as one of the 10 Style Blogs Worth Reading by The Huffington Post.
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