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Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/classes.php on line 1199

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Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/classes.php on line 1391

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Lauren Perkins | Perks Consulting News

Posts Tagged ‘Lauren Perkins’


Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55

Perks CEO Lauren Perkins to Teach at General Assemb.ly’s User Acquisition Day on August 9th


Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55
Friday, August 5th, 2011

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/link-template.php on line 110

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/link-template.php on line 135

General Assemb.ly logoAfter a 6-session workshop series on community building held this spring at NYC’s startup campus, General Assemb.ly, Perks CEO Lauren Perkins returns again to be a part of User Acquisition Day on Tuesday, August 9th from 9:00AM to 5:30PM. Lauren will host the post-lunch session at 1:00PM discussing tactics on how to build a strong and sustainable user base through a community engaged via social media and digital tools. Not only will tactics be discussed in how to acquire users, but also on the strategies to retain users and their active loyalty over time through engagement, conversation, and sharing.
Lauren will be joined by fellow instructors Hadley Harris, Ajay Kulkarni, Joe Ziemer, Byrne Hobart, and Aaron Glazer covering the entire user acquisition gamut including SEO, SEM, product virality, funnel and registration management, and PR.

SCHEDULE
8:45 - 9:00 AM Registration at GA Front Desk
9:00 - 9:30 AM Thinking about User Acquisition by Hadley Harris
9:30 - 10:30 AM Product Virality by Ajay Kulkarni
10:45 - 11:45 AM Funnels and Analytics by Aaron Glazer
11:45 - 12:00 PM Lunch
12:00 - 1:00 PM Partners and Affiliates: An Interactive Lunch by Hadley Harris
1:00 - 2:00 PM Community Management for User Acquisition by Lauren Perkins
2:30 - 4:15 PM Search Engine Optimization and Search Engine Marketing by Byrne Hobart
4:30 - 5:30 PM PR for User Acquisition: Case Studies by Joe Ziemer

To purchase a day-long workshop ticket, visit: http://useracquisitionworkshop.eventbrite.com/


Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55

Internet Week at the Wix Lounge with Perks Consulting


Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55
Friday, June 17th, 2011

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/link-template.php on line 110

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/link-template.php on line 135

damien basile, kyle cameron studstill, bryce gruber, rosie siman at the Wix Lounge for Some Things Digital 2.0 with Perks ConsultingLast week the Perks Consulting team hosted an afternoon series of panels at the “Some Things Digital: Business 2.0″ Conference, a day-long series of panels on carefully curated topics that concern businesses of all sizes in today’s integrated world. Perks presented an “Engagement” segment of 3 panels covering the changes and evolution of the fashion industry, the landscape of female entrepreneurship, and a discussion on consumer innovation lifestyle trends.

The New Digital Fashion Experience: From Production to Engagement
Starting the afternoon off, Perks’ CEO Lauren Perkins was joined by Sammy Davis of Sammy Davis Vintage, the “Martha Stewart of Vintage”, and Jessica Moore of Stylebook, a fab mobile app to help you organize your closet. These two ladies have struck out on their own, building their careers and businesses based off of their social media and tech savvyness, while the power of crowdsourcing their audiences have kept their communities engaged and asking for more. The three women agreed that those brands and companies who set the stage for their communities and then let them create their momentum on their own will find their fans advocating and doing all the work for them. The amount of (mostly favorable) user-generated content has even crowded out official brand content among the results of YouTube or blog searches. Even for these smaller entrepreneurs the results are clear, Moore states that incorporating customer feedback in each new version release results in doubling app sales through word of mouth by her fans.

Lessons From Female Startup Founders
Continuing on female entrepreneurship, the mix of the newbie (Christy Purington of Clique), the serial founder (Beth Schoenfeldt, formerly of Ladies Who Launch and Collective-E), and the advisory (Kat Karimi, formerly of ASTIA), jumped on thoughts about money, males (vs. females), and management in the startup landscape. Bootstrapping and keeping things lean were encouraged among the group, knowing that having too much money makes a company lose control and direction. Angel and VC money should be saved for marketing and further development costs when the product is viable and ready to scale. Thoughts from the fashion panel were echoed again here, as Purington realized “listening to your customers from the beginning will save a lot of headaches” during product building and iteration.

How Businesses Can Harness Consumer Lifestyle Innovation Trends
The afternoon finished off into a diverse discussion of data, “utilitainment”, and the scourge of QR codes with Bryce Gruber of the Luxury Spot, Kyle Cameron Studstill of PSFK, Rosie Siman of Saatchi and Saatchi, moderated by Perks’ own Damien Basile. The year of data (and data exhaust) is coming according to the group, as the proliferation of available behavioral data is coming to fruition with mobile phones rapidly becoming attached to every part of our lives. Research firms like Nielsen will have nothing in comparison to the accuracy brought on by apps such as IntoNow, while it is inevitable that the concepts of data and privacy will eventually dissipate into acceptability, just like how Facebook statuses were once taken to be considered “creepy”. The fate of QR codes (if not already decided) lies in the establishment of best practices by the industry. Marketers have yet to clearly articulate the call to action in the use of QR codes - asking the scanner “do you want to know more” with the assumed answer of “yes”.

Big thanks to Perks’ Marketing and Media Director and Founder of Addieu, Damien Basile, Brett Petersel of Digital Somethings and The Community Manager, and the Wix Lounge for hosting us!


Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 52

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Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/New_York' for 'EDT/-4.0/DST' instead in /homepages/5/d238907679/htdocs/news/wordpress/wp-includes/functions.php on line 55

Perks Consulting Founder and CEO Lauren Perkins Accepted to Banco Santander W50 Program at UCLA


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Saturday, April 30th, 2011

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Lauren Perkins

Perks Consulting is pleased to announce the acceptance of Founder and CEO, Lauren Perkins, to the Banco Santander W50 Program at UCLA’s Anderson School of Management.  The program has invited 50 women globally to join in an intensive Executive Management and Board Leadership program designed for emerging female business leaders.

Lauren was one of two women to be nominated by her alma mater, Northeastern University, and one of 50 globally to be selected for the program.  As part of this summer’s Executive Management program she will join a week-long on-campus immersion experience onsite at UCLA Anderson in June 2011 with fellow female executives selected from an international roster of nominees.

From the Banco Santander W50 Program:

Women are at the center of a profound paradigm shift in the workplace as globalization, the economic crisis and talent demand converge to create new and powerful bias (varying by country and region), thereare many changes on the horizon that will change permanently women’s experiences at work

Banco Santander has created the W50 Program in partnership with UCLA Anderson Executive Education to equip our next generation of global women leaders for service as board directors. Santander’s purpose in launching this program is to strengthen its relationship with the Santander Universities Network, and to establish Santander as an advocate of higher education providing women with career development and psychosocial support. Participants selected from the Santander Universities Network will be provided with developmental tools, training and knowledge to improve productivity, and the skills to retain talent and ensure the future success of organizations.

Key Topics

  • Strategic Leadership
  • Organizational Savvy
  • Introduction to Corporate Governance
  • Strategy, Structure, Succession
  • Key Accounting Considerations
  • Business Acumen
  • Bringing Your Whole Self to Work
  • Mentoring and Networking

Program Objectives

By successfully completing this program, participants will be able to:

  • Understand the skills and experience required to become a board member and leader of an organization
  • Develop a stronger sense of self-awareness and appreciation for diversity in leadership styles
  • Gain awareness of the skills required to effectively navigate organizations
  • Build networking capabilities and develop a plan for growing mentor relationships

The Experience

The six day on-campus experience is the hub of this three month leadership journey, with extensive pre-work and assessments, and in-dept post-program analysis that reinforce insights gained, gauge participants’ progress and drive home the workplace applicability of what they learned.

Who Should Attend?

Designed for young alumnae – approximately 30 to 35 years old – who possess substantive professional work experience and significant direct accomplishments. The high potential of these women can be recognized in their strength of character, motivation and commitment to both personal and organizational goals. Their current career trajectory gives a strong indication that they will develop the leadership capacity and executive acumen required to sit on a board later in their professional lives.


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Perks Consulting Acquires Esultancy


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Tuesday, March 2nd, 2010

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NEWS ALERT: PERKS CONSULTING ANNOUNCES ACQUISITION OF SOCIAL MEDIA CONSULTANCY, ESULTANCY

NEW YORK, NY, MARCH 2, 2010 – With social media influencing the way we communicate, Perks Consulting announces today their commitment to expand their social media and technology capabilities by acquiring Esultancy, a social media consultancy based in New York.

“The marketplace has changed, as has the way consumers interact and make purchasing decisions. As consumers push their needs and demands to the companies that service them, businesses are forced to respond,” Lauren Perkins, Founder and President, Perks Consulting, said enthusiastically. This timely business move will allow Perks to build out its social media department as well as further develop its campaign and delivery methods in this arena to better serve current and prospective clients.

After a strong year in growth in 2009, in which Perks doubled in business, Esultancy is excited about Perks’ infrastructure and ability saying, “The Perks acquisition will create a new organization that’s poised to deliver on the 21st century marketing and social media needs of a wide variety of companies”.

With fearless vision, creative passion and aggressive drive, working in tandem with a rockstar team of business strategists, social media buffs, web designers, seasoned journalists and marketing visionaries, Perks Consulting devises strategic marketing and branding solutions that synergize both traditional and digital media to create insightful innovative campaigns. “Social media builds audiences faster. It took television 14 years to reach a market audience of 50 million people. It took Facebook two years” (Stone).

As of today, the companies will begin the execution of the acquisition in which Oz Sultan (@ozsultan) will be retained as an executive advisor to Perks Consulting through 2011. Khayyam Wakil (@iamkhayyam), of Esultancy, will join the Perks Consulting team as Social Media Director. With strategy being the foundation of both businesses, the infusion of Esultancy into Perks Consulting will support the breadth and depth of the digital reach that Perks began in 2008.

NewsOK.com. Renzi Stone, 26 Aug. 2009. Web. 9 Sept. 2009. <http://newsok.com/rising-social-media-our-world-atwitter/article/3395598>.

ABOUT PERKS CONSULTING

Perks Consulting entered the marketing and media industry in 2004.  Today, Perks Consulting is, a strategic Marketing and Branding Consultancy based in Soho, New York City.  Led by Lauren Perkins, entrepreneurial business strategist and digital marketing maven, with a constant focus on emerging trends and tools to consistently exceed client objectives and achieve desired metrics.

With a brand-centric, bottom line focus cultivated by work with Nike, Crunch Fitness and Laser Cosmetica as well as consulting for ABC, Toyota and Bloomingdales the Perks Consulting team has leveraged content and event marketing tactics combined with marketing know-how to create engaging multi-faceted strategies and campaigns for clients. Perks Consulting has also worked closely with start-ups such as ADRail, Yoga Local, and AB skincare from business strategy to brand. From entrepreneurs to emerging brands including 85 Broads and eDiets, our team of experts have the industry savvy, and ability to fulfill businesses creative, marketing, and media needs.


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Perks is in the News!


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Wednesday, August 12th, 2009

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picture-1Perks Consulting President Lauren Perkins was recently quoted (twice!) on CNBC discussing the affects of social media on the current job market and economic climate.  “It (social media)’s relatively inexpensive, with manpower and strategy the only costs,”she said.  Check out the full article!